AHPRA & Physiotherapy Board Guidance
Advertising must not create unreasonable expectations of treatment outcomes, with specific care needed around testimonials and outcome claims.
Physiotherapy website development · Australia
A Website That Works for Patients
and the GPs Who Refer Them.
Physiotherapy clinics grow through two channels at once, direct patient searches and GP or specialist referrals. We build websites for Australian physiotherapy practices that serve both properly, stay within AHPRA and Physiotherapy Board advertising guidelines, and make booking simple.
AHPRA and Physiotherapy Board aware 70+ physiotherapy websites delivered Sports, musculoskeletal and NDIS providers Fixed pricing, no lock in contracts
Enquiries+45% increase
94yourclinic.com.au
metix.
AHPRA COMPLIANT · PATIENT FIRSTBook your
Book your
appointment online.
+45% increase
Client rating4.9/5
★★★★★
How patients and referrers actually find you
Two channels,
one website that has to serve both.
Direct patients and referring GPs search completely differently, and your website needs to answer both.
01
Direct patients search by condition
"Physio for sports injury [suburb]" or "post surgery rehab near me" are searches driven by a specific need, not a general interest in physiotherapy.
02
Referring GPs check credibility quickly
A GP deciding where to refer a patient wants to see clear information about your approach and specialisation, fast.
03
NDIS and DVA clients search specifically
These are high intent, filtered searches, and unclear or hidden provider information sends that enquiry elsewhere.
04
Everyone wants an easy path to book
Whether arriving via search or referral, a simple booking process determines whether the enquiry actually converts.
What we find when we audit a physiotherapy website
Common mistakes we find
during a clinic audit.
01
No content addressing referring GPs or explaining the referral process
02
No condition specific pages, despite most direct searches being condition driven
03
NDIS or DVA provider status buried or missing entirely
04
Testimonial or outcome content that sits close to AHPRA's advertising restrictions
05
No online booking, requiring a phone call during clinic hours
06
Slow, outdated design that undersells the quality of care provided
Building within the rules that apply
Building within the rules
that actually apply.
Physiotherapists are AHPRA registered practitioners regulated through the Physiotherapy Board of Australia, carrying the same advertising restrictions and YMYL search standards that apply across allied health.
Referral Pathway Content
Information addressing GPs and specialists directly helps convert the significant share of physiotherapy patients who arrive this way.
Australian Privacy Principles
Patient intake and referral forms are built with appropriate consent and data handling in mind.
Medical E-E-A-T (YMYL)
Google applies stricter quality standards to health content, making qualification and registration structure a ranking factor.
We are not a legal advisory service, and recommend all published content receives your own final review.
What we build
Services grouped
by patient source.
From solo practitioner clinics to NDIS registered multi disciplinary practices, we build what the standard options cannot.
If direct patient search is your main channel
- Condition & Injury Specific Landing Pages
- Sports Injury & Rehabilitation Content
- Online Booking Integration
If GP and specialist referrals matter to your practice
- Referrer Information Page Development
- Referral Process Explainer Content
- Practitioner Credential & Specialisation Pages
If you are an NDIS or DVA provider
- NDIS Provider Page Development
- DVA Provider Page Development
- Support Coordinator Focused Content
If you operate across multiple locations
- Multi Location Clinic Website Development
- Telehealth Booking Integration
Myth vs reality
Common myths about
physiotherapy websites.
MYTH
GPs already know us, we do not need referral focused content.
REALITY
A GP unfamiliar with your specific specialisation benefits from clear, accessible information, which also supports search visibility for referral related terms.
MYTH
NDIS status should be handled directly with support coordinators, not on the website.
REALITY
Many searches for NDIS physiotherapy providers start online, and unclear visibility of your provider status means missed enquiries.
MYTH
Patient outcome testimonials are the strongest proof of our results.
REALITY
Testimonials relating to clinical outcomes carry specific restrictions under AHPRA and Physiotherapy Board guidance.
How we work
Our six stage
build process.
Clarity at every stage. One accountable team. Nothing disappears into a black box.
01
Practice deep dive
Treatment areas, referral relationships and current booking process.
02
Compliance and market mapping
AHPRA and Physiotherapy Board guidance review, plus competitor research.
03
Architecture and content planning
Condition, referrer and practitioner pages structured before writing begins.
04
Design and build
Booking integration and accessibility built in from the start.
05
Compliance review
Every page checked against relevant advertising guidance.
06
Launch and growth
Controlled go live, then ongoing monitoring and refinement.
The numbers
Experience that
speaks for itself.
Real clinics, measurable outcomes and a team that knows how to turn a digital investment into a genuine referral pipeline.
70+physiotherapy clinic websites delivered
7+years working exclusively in healthcare marketing
45%average increase in booking enquiries within 6 months
91+average Core Web Vitals score
88%of clinics remain on ongoing support
4.9/5average client rating
The people behind the code
Meet our
development team.
No rotating freelancers. The developers below are the ones who will actually build your project.
Muhammad Waqar
Custom PHP DeveloperExperienced in WordPress, PHP, Laravel, custom themes, plugins, WooCommerce, MySQL and API integrations. Waqar specialises in building secure, scalable and high-performance custom web solutions.
View more
Numan Bashir
WordPress & eCommerce DeveloperSpecialising in WordPress, Elementor, WooCommerce, custom themes and plugins. Numan builds responsive, user-friendly CMS and eCommerce websites tailored to business needs.
View more
Yasir
Full Stack DeveloperWith 5+ years of experience, Yasir specialises in Laravel, Node.js, React, TypeScript, APIs and scalable web applications, with strong expertise in SaaS, backend systems, payment integrations and complex web solutions.
View moreTechnology we work with
Platforms and integrations
built for allied health.
CMS
WordPress · Webflow
Development
React · Next.js · PHP · Laravel
Booking & Telehealth Integrations
Common allied health booking and telehealth platforms
Hosting
Australian based · SSL · Cloudflare · automated backups
Accessibility
WCAG 2.2 AA
Analytics
GA4 · Search Console · Google Business Profile Insights
Scope, not packages
What does a physio clinic
website actually cost?
We price based on scope rather than a fixed menu. All figures AUD, ex GST.
Project typeTypical investmentTypical timeline
Solo practitioner clinicSingle provider
$3,300–$5,0004–6 weeksMulti practitioner clinicIndividual practitioner profiles
$5,000–$8,0006–9 weeksMulti location clinicLocation specific pages
$8,000–$12,0008–12 weeksNDIS and multi disciplinary clinicCustom quote
Custom quoteScoped individuallyOngoing support and compliance monitoring from $310 per month.
Recent work
Real projects.
Real live websites.
A look at what we have shipped recently, live and in production today.
evosonic.ai
evoSonic
ULTRASONIC NDT EQUIPMENTevoSonic
What we built: A dark, technical WooCommerce build for evoSonic's ultrasonic NDT product line. We structured the catalogue around their evolutionONE, evoARC and evoDUAL hardware, built out demo booking, technical guides and blog resources, and wrapped it all in a bold dark green brand identity suited to an industrial, engineering led audience.
Visit websiteeagleinnovations.net
EAGLE
INNOVATIONS
ROD PUMP SOLUTIONS · OIL & GASINNOVATIONS
Eagle Innovations
What we built: A lead generation focused industrial site for Eagle Innovations' rod pump solutions. We structured the build around their Products, Systems and Distributors, added gated datasheet downloads, a quote request flow and a case study library, all engineered to convert oil and gas operators researching a specific production problem.
Visit websiteWhat clients say
Good work leaves
a clear impression.
“★★★★★I’ve worked with them on multiple projects and have been genuinely impressed with the quality of their work.We continue to work together on an ongoing basis, and I highly recommend their team.
“★★★★★He delivered good work on my portfolio website. He answered quickly, fixed all the issues needed to be fixed in a reasonable time, and reproduced and understood my designs and vision for my website as asked. Would recommend!
“★★★★★Sabeeh was great to work with throughout the project. He communicated clearly, responded quickly, and delivered high-quality work on time. Highly recommended.
Questions Australian physiotherapy clinics ask us
Before we
get started.
Still wondering if a new website is right for your clinic? Here are the questions we hear most often.
Ask us anythingWe create separate, purpose built pages for each audience, condition specific content for direct patients and referral process information for GPs.
Let's look at your website
What could your website
be doing for patients and referrers?
Book a free consultation and we will walk through your current website, what is working, what is not, and what a purpose built physiotherapy website could realistically do for your patient numbers.
Healthcare focused · Fixed pricing · No lock-in contracts